- Relentless Pursuit
- Posts
- Hard Conversations Don't Age Well
Hard Conversations Don't Age Well

Join me on my relentless pursuit to be more, do more, and live an unreasonable life.
The longer you wait, the heavier it gets.
Most people know the conversation they need to have. They've known for weeks. Sometimes months. They replay it in their head on the drive to work, in the shower, right before they fall asleep. They run through every possible version of how it could go. They brace for the worst. They rehearse.
And then they do nothing.
Here's the thing about hard conversations: you're having them either way.
The difference is whether you're having them with the other person…or just with yourself, alone, in your head, on repeat. The version in your head is almost always worse. It's unfair. It assigns motives. It fast-forwards to the worst-case outcome before anyone's said a word.
Meanwhile, the other person? They have no idea anything's wrong. And that silence is teaching them something. It's telling them the issue doesn't exist, or that you don't respect them enough to address it directly. Neither of those things is what you intend. But that's the message being sent.
The problem doesn't dissolve. It compounds. And so does your own integrity.
Every day you delay a hard conversation, you're teaching yourself that you don't do the hard things. You're building evidence against yourself. That's a tax you'll keep paying until you have the conversation — and the bill only grows.
One Way To Do It
Two things I've found that make hard conversations go better:
1. Don't bait and switch. Don't open with small talk and warmth, then pivot to the hard part. It feels deceptive (because it is). People sense the shift. It destroys the safety you were trying to build before you've even said anything. Instead, lead with the truth of what's coming: "This is going to be an uncomfortable conversation, and I wanted to show you the respect of telling you that upfront." A sentence like that changes the entire dynamic. You're not hiding anything. You're not setting a trap. You're treating them like an adult.
2. Anchor in shared purpose first. Before you get to where you disagree, establish where you agree. "I know we're both invested in making this work. That's why I need to be honest with you about something." The book Crucial Conversations calls this “mutual purpose” and it's the entry condition for real dialogue. Without it, the other person is bracing for an attack. With it, they understand you're on the same side of the table, even when the conversation is hard.
The Challenge
You already know what conversation you've been avoiding.
Maybe it's with someone on your team. Maybe it's with your spouse. Maybe it's with a partner, a parent, a friend. You've been carrying it around, telling yourself the timing isn't right, or they can't handle it, or it'll work itself out.
It won't.
Have the conversation. This week. Before it gets any heavier.
Don’t settle. Be relentless.
— Hunter

Hunter Locke
Connect on LinkedIn
P.S. I occasionally open up the real estate deals I’m investing in to others. If you’d like to hear about them, register for access here.