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Control vs. Command

Join me on my relentless pursuit to be more, do more, and live an unreasonable life.
There’s a question I come back to often — especially when things feel heavy, slow, or unnecessarily hard:
Do I want something done… or do I want it done my way?
Those two are not the same.
One leads to leadership. The other leads to micromanagement.
Why Control Feels Good (At First)
Control is tempting.
It feels responsible. It feels efficient. It feels like “If I want it done right, I should just do it myself.”
But control comes with a hidden cost.
When everything has to run through you — every decision, every detail, every execution — your organization, your team, and your impact all hit a ceiling.
You become the bottleneck.
What the Military Taught Me About Command
As an Army officer, one concept shaped how I think about leadership more than almost anything else:
Commander's Intent / Desired End State
Commanders are taught to clearly articulate where we need to go — not dictate every step of how to get there.
The idea is simple:
Clearly define the objective
Establish the boundaries (legal, moral, ethical)
Then let subordinate leaders figure out the best way to execute
That’s why platoon leaders, squad leaders, and team leaders exist.
If you’ve hired capable people, your job isn’t to solve every problem — it’s to set direction and get out of the way.
Control Caps Growth
In business, this distinction shows up fast.
If you constantly need to control how things are done, a few things happen:
You exhaust yourself
You frustrate your team
You quietly limit how big the organization can grow
John Maxwell calls this the Law of the Lid — your leadership capacity becomes the ceiling.
You can only scale as far as your ability to lead others to outcomes without your constant involvement.
Command Looks Like This
My goal — and something I’m always working to improve — is to surround myself with people who are better than meat the jobs I hire them to do.
That requires a shift:
Instead of telling people how to do something, you tell them:
“Here’s the end state we need to reach.”
Then you ask:
“How would you do it?”
This is where a framework like Dan Martell’s 1-3-1 becomes powerful:
1 clear problem or desired outcome
3 possible courses of action
1 recommended solution
In the military, we’d call this a back brief or decision brief.
The leader still makes the decision — but the thinking, ownership, and execution live with the team.
The Ego Trap
Let’s be honest.
We all think our ideas are good.
Sometimes we even think they’re the only good ideas.
That’s ego talking.
Command requires humility — the willingness to believe that others might find a better way than you would have.
And often, they do.
The Real Work of Leadership
This approach only works if you do the hard work upfront:
Recruit high-quality people
Develop them
Compensate them well
Keep them
You don’t empower people you don’t trust. And you don’t trust people you haven’t invested in.
The Takeaway
Micromanagement feels like control — but it creates chaos.
Command feels risky — but it creates clarity, ownership, and scale.
If you feel stuck, overwhelmed, or constantly pulled into the weeds, ask yourself:
Am I trying to control… or am I truly commanding and leading?
Define the end state. Set the boundaries. Trust your people. You might be surprised how much lighter leadership feels.
Don’t settle. Be relentless.
— Hunter

Hunter Locke
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